When theories become practice - a metaphorical analysis of adult-education school-leaders’ talk
Cecilia Bjursell: Jönköping University, Sweden
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Marketization has changed the education system. If we say that education is a market, this transforms the understanding of education and influences how people act. In this paper, adult-education school-leaders’ talk is analysed and seven metaphors for education are found: education as administration, market, matching, democracy, policy work, integration and learning. Exploring empirical metaphors provides a rich illustration of coinciding meanings. In line with studies on policy texts, economic metaphors are found to dominate. This should be understood not only as representing liberal ideology, as is often discussed in analyses of policy papers, but also as representing economic theory. In other words, contemporary adult education can be understood as driven by economic theories. The difference and relation between ideology and theory should be further examined since they have an impact on our society and on our everyday lives.

Keywords: Metaphors; adult education; school leaders; marketization; education management

Volume 7, Issue: 2, Article 4, 2016

Cecilia Bjursell
When theories become practice - a metaphorical analysis of adult-education school-leaders’ talk:

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Volume 7, Issue: 2, Article 4, 2016

Cecilia Bjursell
When theories become practice - a metaphorical analysis of adult-education school-leaders’ talk:
Note: the following are taken directly from CrossRef
  • Andreas Fejes, Caroline Runesdotte & Gun-Britt Wärvik (2016). Marketisation of adult education: principals as business leaders, standardised teachers and responsibilised students. International Journal of Lifelong Education, 35(6): 664. DOI: 10.1080/02601370.2016.1204366
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